Shell Celebrates a Decade of Advanced Fuel with Shell V-Power |
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Ten years ago, motorists in Singapore had the first opportunity to pull into a Shell station and choose a truly unique performance fuel: Shell V-Power®. The result of Shell scientists’ tireless research, the advanced formulation of Shell V-Power premium grade gasoline actively cleans your engine as you drive by removing performance-robbing gunk that can build up on critical engine parts, specifically intake valves and fuel injectors. Just months after Shell V-Power was introduced in the United States in 2004, the high-quality gasoline became the No. 1 selling premium brand. Shell Canada introduced Shell V-Power in 2007, and the brand continues to make inroads with North American consumers through alliances with Ferrari, Harley-Davidson®, and numerous car clubs such as Porsche, Audi and Mustang. Today, Shell V-Power high-quality fuel is available in 60 countries! A crucial ingredient in the winning formula of Shell V-Power is the Shell technical relationship with Scuderia Ferrari. It’s one of the most successful alliances in the history of motorsports – Shell has helped propel Scuderia Ferrari to more than 150 victories on the Formula One track, with 12 Federation Internationale de L’Automobile (FIA) World Drivers’ and nine World Constructors’ Championship titles. While the Shell technical relationship with Ferrari has contributed to the success of Shell V-Power by allowing the company to transfer learnings from the high-stress conditions on the race track to the consumer road product, Audi Sport’s participation in the 24 Hours of Le Mans took Shell V-Power Diesel, which is currently not available in the U.S., on the track. This year, Audi Sport triumphed at Le Mans for the third consecutive time with Shell V-Power Diesel. Shell V-Power was developed to help vehicles perform at their best and to meet the needs of motorists who wanted the benefits of a clean, gunk-free engine. As a new era of fuel development begins, motorsports will continue to inspire the pioneering spirit at Shell. Shell has an extensive research program dedicated to continuous product improvement and has provided motorists with quality fuels and lubricants to meet the needs of their vehicles for nearly 100 years. To learn more about Shell V-Power, click here. |