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Shell Oil Company announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship, both the Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars, including the No. 31 Cup car driven by Jeff Burton and the No. 7 Cup car driven by Clint Bowyer.
The technological leadership of Shell and innovative products have helped position the company as a "preferred partner" to some of the auto industry's top companies, including General Motors (GM), Ferrari and Audi. The new alliance with Richard Childress Racing and Kevin Harvick bring together the market share leader in fuels and lubricants with a #1 team in American racing, which makes a formidable combination. To view the full press release announcing the partnership, please click here. NEXT STORY >> |