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To celebrate its long-time technical collaboration with Ferrari, Shell produced a new television ad entitled “Circuit.” The commercial encapsulates the essence of the collaboration between Shell and Ferrari to develop the high performance Shell V-Power Formula One Race Fuel for the track and transfers the experience to everyday customers around the world. Filmed on the streets of Rio, Australia, New York, Hong Kong, Monaco and Rome using five different Formula One cars from across the decades, the advertisement is a celebration of Shell and Ferrari’s 60 years of shared passion for performance.
The advertisement was produced by award-winning French director Antoine Bardou-Jacquet, the internationally acclaimed director known for advertisements such as Honda’s ”Cog” advertisement and promotion ”The Child.” ”Circuit” is currently being aired in Australia, Greece, Malaysia, the Netherlands, Italy, Poland, Philippines, Hungary, Turkey, Brazil, Sweden, Norway, Finland, Slovakia, Czech, Bulgaria, New Zealand, and Guatemala. If you haven’t seen the ad you can check it out by clicking here. NEXT STORY >> |