In January 2008, Shell renewed its technical partnership with Ducati Corse, the Italian motorcycle manufacturer’s racing division, effective through the end of 2011. The new contract has been expanded to include Shell V-Power® gasoline as well as Shell Advance motorcycle oil products, currently available in select countries.

But what does this alliance mean for Ducati Moto GP and World Superbike fans? As demonstrated most recently in 2007 when Shell-engineered racing fuels and lubricants helped propel Ducati to its first-ever MotoGP World Title, it means even more racing excitement.

Claudio Domenicali, Ducati Corse chief executive officer explains, “In a regulated series where fuel consumption is very important, we count on partners like Shell. Shell Formula One and MotoGP fuel are also designed for the road, so the development work we do together is fundamentally important.”

Ducati Corse riders like Casey Stoner are not the only ones who benefit from the technical assistance of Shell. By partnering with motorsports teams like Ducati, Shell fuels and lubricants can be tested under extreme conditions. Knowledge gained on the track is passed on to Shell consumers in the form of technological advancements at the pump.

“This technical partnership is extremely important to us and to our development programs,” said Juan Carlos Perez, general manager of global sponsorships, Shell brands. “We are proud of the technical achievements that have resulted from this partnership as well as the fantastic results on the race track, and are looking forward to expanding upon these successes in the future.”

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